MARKET EU + US
FIELD FURNITURE
HEADQUARTERS VERONA, IT
Dale Italia
FURNITURE DESIGN
ART DIRECTION
How can a new collection embody a brand's aim to redefine its design language?
WHAT WE DID
Product Design . Shooting Production . Collection's Launch Campaign
TANGIBLE
Research . Art Direction . E-Commerce Set
UNTANGIBLE
WHERE TO GO
THE COLLECTION
Now and Then is a collection that embodies the new brand positioning of Dale Italia as a result of an ongoing dialogue between Cono Studio and the company.
The new strategy endeavored to introduce contemporary perspectives to a brand founded on the beauty of Veneto woodworking heritage. The collection therefore aims to express and convey this transformative metamorphosis through the renewal of the brand's design language.
A transformative collection that elevates the brand’s positioning through a contemporary language.
Discover each piece
A MUTUAL EXCHANGE
Now and Then is the result of a close collaboration with the brand’s most experienced craftsmen, involving an extensive prototyping process in order to give value to the brand’s artisanal knowhow.
Five pieces crafted from solid wood where a subtle rhythm of light and shadows define the essence of timeless elegance. Details stand out in contrast to monolithic shapes where smooth surfaces and refined accents tie together each individual piece creating a subtle visual harmony within the collection.
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the
This collection comes from the synergetic dialogue between Dale Italia and Cono Studio.
