MARKET EU + US
FIELD FURNITURE
HEADQUARTERS VERONA, IT
Dale Italia
FURNITURE DESIGN
ART DIRECTION
How can a new collection embody a brand's aim to redefine its design language?
WHAT WE DID
Product Design . Shooting Production . Collection's Launch Campaign
TANGIBLE
Research . Art Direction . E-Commerce Set
UNTANGIBLE
WHERE TO GO
THE COLLECTION
Now and Then is a collection that embodies the new brand positioning of Dale Italia as a result of an ongoing dialogue between Cono Studio and the company.
The new strategy endeavored to introduce contemporary perspectives to a brand founded on the beauty of Veneto woodworking heritage. The collection therefore aims to express and convey this transformative metamorphosis through the renewal of the brand's design language.
A transformative collection that elevates the brand’s positioning through a contemporary language.
Discover each piece
A MUTUAL EXCHANGE
Now and Then is the result of a close collaboration with the brand’s most experienced craftsmen, involving an extensive prototyping process in order to give value to the brand’s artisanal knowhow.
