DALE ITALIA
PRODUCT DESIGN, ART DIRECTION
CAPSULE COLLECTION 2023
HEADQUARTERS : ITALY
MARKET : EUROPE
FIELD : FORNITURE LINEE
TANGIBLE
Branding . Shooting's production . Packaging . Copywriting . Website . Editorial plan . MLM tools and structure
UNTANGIBLE
R&A . Personas definition . Market positioning . Art direction . Multy level marketing strategy & business development
WHAT WE DID
Design is a process of evolution. The collection comes from the synergic dialogue between Dale Italia and the designer studio Cono Studio
THE BRANDING
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the brand towards beauty, introducing the concept of inner.
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the brand towards beauty, introducing the concept of inner.
We enclosed the product, the main physical touchpoint, in a refined hand made packaging
WHERE TO GO
COMMUNICATION PROJECTS
PRODUCT PROJECTS
HOMEPAGE
THE PHYSICAL TOUCHPOINTS
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the
PACKAGING AND DISPLAY
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we .
THE DIGITAL EXPERIENCE
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the brand towards beauty, introducing the concept of inner.
SHOOTING & CAMPAIGNS
MLM BUSINESS DEVELOPEMENT
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we repositioned the
WHAT WE DID
A food supplement Swiss brand committed to creating pure and high quality formulas. The initial branding we made was focused on wellness. After one year on the market we .
Setting a new business strategy based on people
