Workshop 01

A Smart City Park


The Brief

The cities of the future will be smarter and thanks to new technologies, the services of the city and people will be increasingly connected.

How can we design the park of the future in a "Smart City" perspective?

Participants after a deep user analysis will have to design the physical space, the products and a digital service (app or website) through the design thinking methodology


The Method: Short Design Thinking Map

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→ Today we are going to work on the first part



↓ Workshop Timeline

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01 | Team Roles

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For the first part of the workshop the group will have to split into two work teams: two people will dedicate themselves to the primary research while the other two to the secondary research


02 | User & Context: Observation Analysis

TIME : from 15.00 to 16.30 | WHO: 2 people

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01 | Select and Layout the photos you took yesterday in an A4 (minimum 6 photos per sheet).

Then print them and cut them out.

02 | Divide the paper panel into three sections:

_ Urban elements > in this part you have to map all the urban elements that make up the context of the project (eg: street lamps, trees, benches, basketball park ...)

_Type of user > in this part you have to document all the types of users present in your project context (eg families, tourists, workers ...)

_Activities > in this part you have to report all the activities that the people do in the park (eg taking photos, relaxing, eating ...)

After attaching the photos in the three sections, summarize important data on post it.


03 | Online Research

Time: from 15.00 to 16.30 | WHO: 2 people

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01 | For this phase you will have to search on the internet for several examples (case studies) of Phisical (product & spaces) & Digital (app & services) projects and technologies that can be used as a reference for your park.

Draw quickly and report the essential information of the most interesting projects you find online (The quality of the draw doesn’t matter).

Then attach the sheets to a big piece of paper divided into three parts as shown in the figure.

02 | For each project you have to report on the post-it negative and positive points of the project (eg. negative > the service it’s hard to use | positive > help the people understand how to use the park)


DAY 02


04 | Customer Journey

Finish at: 11.40


01 | Select the two most interesting types of users and build a customer journey of their experience in the context.

A customer jorney is the mapping of the user experience and is essential to create design solutions that are meaningful for people.

02 | Quickly draw on post it all the actions or thoughts that the user makes during the experience. Draw a timeline and sequentially attach the images, then divide the timeline into phases to which you will give a name (for example: enter, find a place, relax, go away ...)

03 | Then, for each action, write the opportunities and insights on green post-it and on the red ones write the "pain points" (the user's problems)


05 | Share informations and select ONE user


At this point the two primary and secondary research teams must share the information gathered on the 3 panels.

The team has to choose only one user from the 2 customer journey.


06 | Insight Synthesis: Concept Affinity Diagram

From: 11.40 to 15.30

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In this phase you have to summarize all the opportunities found in two "affinity diagrams".

Starting from the chosen user you have to define:

_Functions > What problems of the user does our project solve? What are its functions? (eg. clean the air, relax, illuminate ...)

_Phisical Element > What kind of object/Space is our project? (eg. bench, a fountain, a pavilion...)

_Digital Element > What kind of digital element we use for our project? (eg. app, website, projections...)

_Use / Interaction > What are the interactions that people have with the project? What is the experience that the project offers to people? (eg. lie down, recharge the phone ...)

_5 senses > What are the user's senses involved in the project experience? (eg. hearing, smell ...)

_Technology > What kind of technology does my project use? (eg. solar panels, sensors ...)

IMPORTANT: Initially put lots of post-it with many different solutions (in brainstorming mode) then select the best ideas and leave only those.

Create 2 different "affinity diagrams" that solve different problems.


06 | Present Your Concepts


Present both of your 2 concepts in max10 min and choose one concept


07 | Define Your Project

From: 15.00 to 18.00

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01 | Define the project by drawing the plan of the park and where your product/space it’s placed

02 | Draw your product/space and define the main characteristics

03 | Draw the USER EXPERIENCE (like a customer journey) with your space/product/service